Finding Motivated Sellers
Being a real estate can be tough if you can’t get enough leads of motivated sellers. A decline in the housing market and national property buyers are among many challenges investors are up against.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. Honestly, there isn’t. How do you get them calling you?
A great way to find motivated sellers is online. Of course, there is no shortage of services offering lists of motivated sellers. I’m suggesting a total online solution that allows the owner to control. Basically, a motivated lead funnel, or website, that you own.
How should you execute this solution? Start it off with a superior website. It must show your business as legitmate and able to solve the problems of motivated sellers. It should demonstrate that you’ve worked out problems for other motivated sellers. It should have convincing sales copy that provokes the visitor to want to contact you. It should contain avenues for them to submit their property details and contact information to you.
Start by finding an expert designer to create a website for you or do it yourself. Optionally, you could customize a template that you purchase. If you modify an existing template or construct something from the ground up will take some programming and design skills. Capital is required if you’re going to hire someone unless you have a brother-in-law in the business. Time is money and you need to decide what your time is worth. Is your time worth $15 an hour to construct the site yourself? Do you have more time than money?
Be sure to include plenty of convincing testimonials. Take your offline credibility kit and fashion it for your website. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Nothing is more persuasive than a happy customer.
Construct convincing sales copy to urge the visitors to complete your forms. I think Dean Kennedy is a phenomenal resource to tap when creating your content. He may be unequaled in the field of writing copy. Get his book called, The Ultimate Sales Letter, and read it cover to cover. Construct each page of the site with compelling copy and a great call to action.
Lastly, include a slew of strategically placed lead generators. These are online forms that your visitors complete. Property information and contact info should be secured on the forms. You’ll want to store the data so some additional database work will need to be completed to tie the form fields to the database.
The final step is driving targeted visitors to your site. The best way to do this is through advertising on the major search engines. You can accomplish this with SEO and paid advertising. Once you start receiving traffic you may find that you’ll need to tweak your copy. If you’re not getting as many leads as you would expect simply tweak your copy and/or rearrange the layout and test. You can increase your conversion rates by utilizing squeeze pages and landing pages.
You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.
